3 thoughts on “B.O. July 30-1, 2010

  • August 4, 2010 at 4:37 am
    Permalink

    Schmucks could probably end where Anchorman ended.

    Reply
  • August 3, 2010 at 4:54 pm
    Permalink

    It’s true that Date Night had little competition and that allowed low weekend drop offs and close to a $100 million gross. It’s hard for me to say what Schmucks will do as I feel like people are fairly split as to if it was a good movie or not, with slightly more leaning toward good, but it still seems close to me, not sure if it will have any legs. A 3x multiplier is safe, but it has a possibility of doing more. With The Other Guys opening next weekend it should take a chunk out of Schmucks which shouldn’t hold to Date Night’s 33.7% 2nd weekend drop.

    Reply
  • August 2, 2010 at 4:44 am
    Permalink

    I still think Schmucks opened too low to have a shot at 100M. It should be good enough for a 3x multiplier, but not Date Night’s multiplier. Plus, The Other Guys will certainly hurt its chances.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *