Summer Vacation Poster
The newest trailer from Mel Gibson’s recently retitled action thriller Get the Gringo is better than expected. I was hoping that this would be the film that could possibly reinvigorate Gibson’s fading star. Unfortunately that looks unrealistic as this movie will skip a theatrical run and debut on VOD. Is it a smart move? Gibson the producer, co-writer and star is betting on it. No one can dismiss the fact that he has had tremendous success marketing films in an unusual manner in the past. It’ll be interesting to see how the returns are for arguably the highest profile film ever to premiere in homes this summer.