Nurtured in the mind since the 90’s and born into reality in early 2005, Reef Entertainment is based in new offices near the city of Milton Keynes. Established as a UK based computer games publishing company, Reef has been set up as a UK based independent studio-style organization, not owned by or connected to any other major entertainment group, to provide developers and content owners with a distinct and alternate route to markets worldwide. We had the opportunity to speak with Craig Lewis, Reef Entertainment’s Commercial Director (UK) and discuss the development and release of the new Rambo video game.
Kevin: What inspired your company to get involved with a project like Rambo? Was it inspired by the release of the recent Rambo film in 2008 or was it inspired by the overall nostalgia for the franchise as a whole?
Craig Lewis: There are many people here at Reef including Peter and myself who love the Rambo movies. The power of the brand was clear when we gave our first press release on this title, it simply went mad. Since new investment has been placed in Reef, we have been keen to grow both the company and also the size of the projects we are doing, and Rambo will clearly put us on the map!