Netflix announced today that it will not be splitting off its DVD-by-mail service into a new site, Qwikster.com, instead it will stay at Netflix.com and allow members to continue using one website, one account and one password. After all the complaints I doubt they really had much of a choice, especially after losing customers with their pricing scheme changes, this would have ensured a further bleed from their subscriber base. I think there’s only one person who really hates this idea, the guy who has the Qwikster Twitter handle. Sorry pal, no payday for you.
Here’s the posting from Reed Hastings on the Netflix blog:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password… in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes.
We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.
We value our members, and we are committed to making Netflix the best place to get movies & TV shows.
Thank you.
-Reed